Original logo
Project Description
For the North Face rebranding, I was inspired to recreate the brand with a modern and more adventurous identity to portray the brand's value of the outdoors. My approach centered around a custom-designed brand mark that incorporates a mountain symbol, referencing the brand's name history, and a sunrise color palette to represent the excitement of exploration. This redesign aims to inspire a passion for outdoor exploration through a modern and energetic visual identity.
