For this assignment, I was instructed to choose an existing business to rebrand. The company that I chose for this project was The North Face. The ultimate goal of the project was to create a full brand guide that covers web, print, storefront, signage, products, etc. My personal goal with rebranding The North Face was to focus on giving the brand an exciting and adventurous feel since the existing logo felt very modern. Click here to check out the full brand guide presentation!
