About:
Spirit Fitness (currently known as Spirit Wellness Club), is a fitness and wellness club based in Cedar City, Utah. Spirit focuses on supporting members wellness journey by offering more than just gym access; they provide a welcoming environment for families to focus on holistic health, with services ranging from therapy sessions to a variety of classes for all ages, including kid's karate and dance, and adult yoga and Zumba.
This was a collaborative and client-driven project where our team competed against others to pitch our brand identity concepts.
My role:
In a team of five, I played an essential role in this competitive project to design a complete brand identity for a local client. My contributions to the team centered on the visual and conceptual foundation of the brand. I was responsible for developing the logo design concept, and taking lead on initiating and designing the brand identity system. This included combining all brand assets and designing the brand guidelines, ensuring all aspects of our team's work was presented cohesively. Our team successfully competed against four other groups and had the opportunity of being awarded the client's vote for the best logo design and brand identity.
