Hosted at the MGM Grand Conference Center in Las Vegas, Paparazzi’s annual convention brings a new theme to life each year. For 2025, Game On set the stage with a bold, game-day–inspired identity designed to energize and empower Consultants. The accompanying style guide featured a vibrant color palette and playful, high-impact typography that reinforced the convention’s dynamic spirit.
My ROLE
I was responsible for developing high-impact designs and concepts that translated the Game On vision into a cohesive visual experience, while staying true to the brand guidelines and theme identity. My work included conceptual design, preparing production-ready files for large-scale outputs—some as wide as 24 feet—and ensuring execution for print.
Game On Signage In Action
