For this project, we were instructed to redesign a website that's based on a small business. The intention of this project was to place our users at the forefront of our design process by creating personas and customer journey maps. The goal was to create a checkout system that would be a better experience for the customer. For this project, I decided to re-design a website for the jewelry store Mineral and Matter. Click the images or hyperlinks to view the prototypes and wireframes!
The Process
Moodboards


Persona

Customer Journey Map
